What is Webbgive?
Webbgive is Gardner-Webb University’s community fundraising platform (crowdfunding). Members of the GWU family create projects to raise money for innovative initiatives, service projects, events, research and other GWU-specific passions.
Webbgive projects are successfully funded by the active engagement of donors and supporters through social media and direct communications.
Here’s what's great about Webbgive at GWU:
No external fees—100% of your gift goes toward the designated project.
Engaged audience—GWU’s alumni, students and friends support their community.
Publicity—Participating groups get access to GWU’s various media outlets.
Institutional support—The Advancement team is available to provide strategic management and consulting in communications, design, video production and fundraising opportunities.
Project Team FAQ
Who can use Webbgive?
All registered GWU organizations, full-time faculty, athletic teams, schools and departments that have a passion can use the Webbgive platform.
What are the requirements for a Webbgive project?
At the basic level, projects need:
A story with a compelling need and a short video that explains the project/need
A team of no fewer than five individuals including a project leader and project champions
A crowd of constituents you believe will help fund the project. Who will you contact?
I have an idea for a project. What is the next step?
Submit your online project application.
Project applications are carefully reviewed by the Advancement team. Application evaluations are based on: team commitment, goal achievement potential, project appeal and impact. Application review is ongoing and new projects are placed on the platform each semester.
What is an appropriate funding goal for my project?
Crowdfunding is a grassroots effort to raise smaller amounts of money from many donors for specific projects with a short-term drive. The typical range for crowdfunding projects is $1,500 to $8,000. You want to set a achievable goal that covers the cost of your project.
How much work does it take to run a Webbgive project?
We'd be lying if we said that it takes very little time to launch and manage a Webbgive project. On average a Webbgive projects take 10-12 weeks of focused, intense work.
There are three phases:
Quiet Phase: 4-6 weeks of creating content, a promotion schedule and time for review
Active Phase: 30-60 days of active solicitation via email and social media. This includes weekly updates and the posting of new images/media content.
Post-Campaign Phase: Anywhere from 3-9 months of stewardship and updates after the project's active phase
How do I promote my project?
Project success relies on personal networking---your best supporters love GWU, but they REALLY love you and your project. You can use your personal, group, department or team email lists, Facebook pages, Twitter feeds, LinkedIn groups, etc. to promote your project.
Who gets the money we raise?
The money you raise—whether or not you hit your goal—goes directly to your group’s GWU-designated fund. As an added bonus for your donors, donations made to your project count as tax-deductible gifts in support of GWU.
What if a project is over-funded?
If a project raises more than its stated funding goal, the University will work with the project owner to determine how the surplus can be used to expand or enhance the project.
How do I participate as a donor?
Select a project you want to support, enter the donation amount and complete your transaction. You should see a thank-you message once your gift is processed.
After I've made a gift, what else can I do to help?
We encourage you to share your support of Webbgive projects with your network. Email family, friends and co-workers. Share on your social media pages. Every little bit helps!
Is my gift tax-deductible?
Yes. Your donation is deductible to the extent provided by the law. Donations to projects featured on Webbgive are considered charitable contributions to Gardner-Webb University. Our tax ID number is 56-0529972.
Can my employer match my gift?
Yes! Many employers have matching gift programs that could double or even triple your gift. Check to see if your company has a matching gift policy.
Is my payment secure?
Yes. Webbgive uses Cashnet, a PC Level-1 compliant payment processor.
When will my credit card be charged?
Your credit card will be charged immediately once you authorize the gift. You will be mailed a gift acknowledgement and tax receipt from GWU.
What if a project I supported doesn’t reach its funding goal?
All projects receive any funds donated to the project, whether or not they reach the funding goal. In the event that a project cannot be undertaken because of the shortfall, the money raised will be retained by the sponsoring project team for use on a project with similar goals.
What if a project is over-funded?
If a project raises more than its stated funding goal, the University will work with the project team to determine how the surplus can be used to expand or enhance the project.
Whom should I contact with questions about my contribution?
Questions related to Webbgive may be submitted to Mary Carlson or Mary Beth Martin in the Office of University Advancement.
Mary Carlson - firstname.lastname@example.org 704-406-3008
Mary Beth Martin - email@example.com 704-406-2253